Social media is overwhelming in China, not to say content. Text and image content are getting to be overtaken by videos as they are appeared to be more dynamics and interesting. Douyin, since 2016, has turned the market from long video to more streamlined and creative 20s short video. The entry barrier for making short video is now a lot easier. More participants joining the game, more good quality content can now be seen.
Short Video Is Trending
The first 4 players are all short video platforms. With that, 3 of them are from the same parent company, Bytedance.
All of our videos are created by KOL. Top tier KOLs have proven that their content are more influencing by looking at their followers and engagements.
China Social Media
Social media in China is the most fragmented and dynamic amongst the world. Not only good quality content is required, KOLs can also find ways to monetise their content and influencing power, so-called KOL as a sales!