SEO & CSEO
Baidu, Sogu or 360 are popular search engine used in China. However, what's more popular is that internet users actually search content in social media including Weibo and Weixin. An effective SEO or Content SEO can help organically drive more traffic for your content. Also, it helps boosting your content ranking in different existing scoring boards which is something very common in China nowadays, in the social media.
China Social Media
Social media in China is the most fragmented and dynamic amongst the world. Not only good quality content is required, KOLs can also find ways to monetise their content and influencing power, so-called KOL as a sales!