BMW X3 Short Video Campaign
BMW partnered up with Douyin in social media to create massive noise to promote a new movie "神奇爸爸" targeting their China audience, which the movie is sponsored by BMW.
With highly-targeted, memorable and validated digital advertising strategies, BMW is able to achieve business-changing results as a growing luxury car brand.
Cost effective way to drive awareness, engagement and followers of BMW's new model. With the support of celebrities in the movie, BMW brought the awareness from movie to Douyin and continued the viral effect by producing more interesting and creative videos.
Celebrities to start creating noise as a seeding strategy
A verified brand page is created at the same time
Creative videos are booming in the entire community