KOL Sales Affiliate Program
KOL sells products and earns commission is not something new. However, as mobile payment has become so mature, China has pushed KOL to sell to another extend. Many of the existing e-commerce platforms in China have their own affiliate program, KOLs now don't need to worry about stocks or logistic. All they need to do now is to focus on content creation. Create more good quality content and attract more followers. That's it!
Content Driven E-Commerce
Consumer can purchase directly from the content, live streaming or videos. More sales driven by KOL, more commission is earned.
Product link can be attached into a video content (Douyin)
Douyin KOL's profile page contain a shopping window
Shopping window can be linked to a Taobao/Tmall/JD shop directly
China Social Media
Social media in China is the most fragmented and dynamic amongst the world. Not only good quality content is required, KOLs can also find ways to monetise their content and influencing power, so-called KOL as a sales!