Social media is overwhelming in China, not to say content. Because of that, user now focus a lot more on good quality content. Newer social media platform such as XiaoHongShu and Douyin have a different algorithm on putting so much weight on good quality content. Your content can possibly go viral even if you don't have a single follower.
China Social Media
Social media in China is the most fragmented and dynamic amongst the world. Not only good quality content is required, KOLs can also find ways to monetise their content and influencing power, so-called KOL as a sales!