Having a creative content, its influential power won't be fully released with the right targeting. An effective media buy on the right social media platform can truly leverage the talent of KOLs. Ads management could sometimes be tricky because it takes time and effort together with some professional testing strategy before you can reach your target ROI.
China Social Media
Social media in China is the most fragmented and dynamic amongst the world. Not only good quality content is required, KOLs can also find ways to monetise their content and influencing power, so-called KOL as a sales!